Two roads diverged in a secret wood...

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Which one will you choose?

Grab your compass and start
your Emma Troy Design adventure.

Two roads diverged in a secret wood...



Say hello to Jessie; the gorgeous, cake obsessed visionary behind Jessie & Co. Specialising in wedding and birthday cakes, and with a new shop offering high teas and sweet treats, Jessie & Co. is a conjurer of culinary delights that leave you craving more. 

Jessie & Co

The business

Before working together, Jessie:

The history

Struggled to connect with her audience under her former moniker ‘Sweet Treats by Jessie’.

Mainly sold cupcakes at markets and local events, with the occasional birthday/wedding cake here and there. 

Longed to expand her presence and become more than just the ‘cupcake lady’.

Had a vision to become known as THE go-to creator of high-end cakes. 

Was ready to host workshops and teach others her clever cake skills.

Wanted to open a cake boutique where clients could visit and get the full Jessie experience.

Needed branding that would support and empower her dreams.

branding, website design & illustration

Once Jessie had renamed her business, she wanted a brand that was 100% her; sprinkles and all! Her branding needed to be suitable for an online presence and a physical shop, showcasing her skills, illuminating her personality and streamlining her enquiry process to save her time and stress. 

The dream

A wonderful personality like Jessie’s was designed to be flaunted! I used hand-lettering with gold to exude chic sophistication, while the sprinkles highlighted her fun side.  

The design

After launching her new brand and website, Jessie’s:

The results

Custom cake orders are now booked out months in advance.

Now teaching her own sold-out cake decorating workshops to fellow cake lovers. 

Opened her dream cake shop (with a pink coffee machine!) 

Tripled her enquiries and social media followers.

Obsessed with her logo and new brand. 

Selling out of her daily baked goodies most days. 

Experience the Jessie & Co brand and custom Showit website

New Site Coming Soon

In Jessie's words

"I was in a complete business transition and wasn’t 100% where my brand was going, but I knew exactly what I wanted and it just wasn’t happening for me ‘til I met Emma: An amazing, creative and professional lady whom I have just grown to love."

"She listened to everything I said and put up with my back and forth, delivering the most stunningly designed logo I could have ever asked for. My new logo and branding is 100% me, I couldn’t recommend Emma enough or praise her work enough to thank her for what she has created for me and my business."

"I love working with Emma & look forward to working with her in the future."

Key elements

Magic moments

Hand lettered logo & submark

Custom stationery 

Shop menu, illustrative posters and signage

Website design with custom enquiry form

Digital sprinkles

Professional photography by Photography by Bambi.

One beautiful friendship, freshly baked.  

21 teas sipped. 

Way too many gluten-free mini carrot cakes consumed (by me!)

Start your online adventure today! Download the price list.

Let’s turn that website envy into a digital home you and your audience can’t help but fall head over heels in love with.

Got a craving for your own beautiful new brand and website?