Transforming a market cupcake stall into a high-end cake boutique with branding, visuals and a website that tripled her enquiries and social media followers.
Say hello to Jessie; the gorgeous, cake obsessed visionary behind Jessie & Co. Specialising in wedding and birthday cakes, and with a new shop offering high teas and sweet treats, Jessie & Co. is a conjurer of culinary delights that leave you craving more.
Before working together, Jessie:
Struggled to connect with her audience under her former moniker ‘Sweet Treats by Jessie’.
Mainly sold cupcakes at markets and local events, with the occasional birthday/wedding cake here and there.
Longed to expand her presence and become more than just the ‘cupcake lady’.
Had a vision to become known as THE go-to creator of high-end cakes.
Was ready to host workshops and teach others her clever cake skills.
Wanted to open a cake boutique where clients could visit and get the full Jessie experience.
Needed branding that would support and empower her dreams.
Once Jessie had renamed her business, she wanted a brand that was 100% her; sprinkles and all! Her branding needed to be suitable for an online presence and a physical shop, showcasing her skills, illuminating her personality and streamlining her enquiry process to save her time and stress.
A wonderful personality like Jessie’s was designed to be flaunted! I used hand-lettering with gold to exude chic sophistication, while the sprinkles highlighted her fun side.
After launching her new brand and website, Jessie’s:
Custom cake orders are now booked out months in advance.
Now teaching her own sold-out cake decorating workshops to fellow cake lovers.
Opened her dream cake shop (with a pink coffee machine!)
Tripled her enquiries and social media followers.
Obsessed with her logo and new brand.
Selling out of her daily baked goodies most days.
Hand lettered logo & submark
Shop menu, illustrative posters and signage
Website design with custom enquiry form
Professional photography by Photography by Bambi.
One beautiful friendship, freshly baked.
21 teas sipped.
Way too many gluten-free mini carrot cakes consumed (by me!)