A case study where clever copywriting meets custom website design for a site that triples its return on investment within 48-hours
Meet Cass: A creative copywriter and word nerd, Cass works with female entrepreneurs and business owners searching for words that woo and copy that converts.
Before working together:
Cass was a devoted DIYer who had designed all her past websites … but had yet to create something she really loved.
Cass felt frustrated and limited by the creative constraints of her current Wordpress website.
While her brand was polished it wasn't quite aligned with her vision and Cass felt her website lacked the visual presence needed to take her to the next level.
Cass was ready to create a series of targeted opt-ins that would elevate her digital marketing, and needed a website that would support her goals.
Cass had a creative vision for her site that would allow her imagination and personality to truly flourish. She needed great functionality and flexibility from her web platform, and a talented designer who could transform her dreams into designs her target audience would adore
Working with Cass, we created a website that blended original illustrations and iconography with interactive website elements that showcased her creativity. We also rebranded Wild Spirit Co with an illustrative logo that captures the playful essence of Cass.
After launching her new brand and Showit website, Cass:
Got a 300% return on investment in just 48-hours.
Now converts 90% of new client contact submissions.
Reports that the time her visitors spend on each page has doubled.
Finds it easier than ever to attract her dream clients.
Has clients that are thoroughly pre-qualified and ready to roll, before they’ve even reached out to her.
Conquered website shame and truly elevated her digital game.
Has a site that reflects her bubbly personality and is a masterpiece of entrepreneurial creativity, allowing her to engage with her audience using leading gamification and marketing practices.
Custom illustrative and hand lettered logo and branding
Product, print and packaging design for a unique customer brand experience
Custom hand-drawn illustrations
Personality-filled hero headers
Professional photography by Hayley Richardson
Versatile functionality via Showit
Compelling copy written by Cass
38 teas sipped
Four designs inspired by a singing mermaid
One friendship cultivated (that’ll last a lifetime!)
Five illustrations sat on by the resident feline
One father asking, “Does she sell mermaids, dear?”
Cass's reaction to her new logo, “I’d cry right now but I’m too gobsmacked! You NAILED it! This is the best logo I have seen in my entire life and if I were a logo I’d marry it and have its babies.”