Which one will you choose?

Grab your compass and start
your Emma Troy Design adventure.

Two roads diverged in a secret wood...

LOGO DESIGN

WEB DESIGN

I’m here because I understand how important it is to have meaningful visuals that share your story with captivating care and compelling creativity.

And you’re here because you’re ready (oh so ready!) to elevate your brand, attract your dream customers and make a memorable impact on the people that matter most through creative visual storytelling.

With a background in marketing, over 15 years’ experience as a graphic designer, and a lifetime of being an artist – you could say, I live to create!

My design process is focused on guiding you on an adventure from imagination to real-life inspiration, transforming your vision into irresistible branding and immersive online experiences that propel your business forward.

Because this entrepreneurial quest you’re on IS an adventure. So, with me as your guide, let’s make sure your story is filled with heart, soul and plentiful success.

Chief popcorn muncher, head chocolate connoisseur, resident artist, passionate visual storyteller and your creative bestie at the Emma Troy Design farm.

HI, I'M EMMA

boring brands and bland websites into magical money-making masterpieces that

transform 

I help 

entrepreneurial adventurers 

creatives, coaches and 

illustrate their story and illuminate their value

entrepreneurial adventurers 

illustrate their story and illuminate their value

creatives, coaches and 

entrepreneurial adventurers 

illustrate their story and illuminate their value

creatives, coaches and 

entrepreneurial adventurers 

illustrate their story and illuminate their value

creatives, coaches and 

illustrate their story and illuminate their value

transform boring brands and bland websites into magical money-making masterpieces that

I help creatives, coaches, and entrepreneurial adventurers  

Your everyday farm girl ready to embark on adventures as your trusty compadre – slide you a key and release you from mischief

ADVENTURE STYLE

A new fantasy novel, A Court of Thorns and Roses. A childhood favourite, The Secret Garden. A collection of classics,  The Chronicles of Narnia (and The Goosebumps Series). A picture book for my Matilda, The Snail and the Whale. 

on my bookshelf

My husband, Caleb –  a horse-whispering, bee-nurturing, ship-sailing legend who thankfully tolerates my copious tea-drinking. And, my little girl, Matilda –  a curly-haired, blueberry-loving bush bebe who adores story time just as much as me.

my favourite people are

Emma Troy – Brand designer and Showit website stylist by day, chicken wrangler by night

GET TO KNOW YOUR GUIDE

Immersive, creative online experiences

Conversion and UX-optimised websites

Standout brands led by visual storytelling

i craft:

These are my furry co-workers and the animal friends you’ll find on my farm. Grab a pair of gumboots and come meet them!

Best known for: Sleeping in physically impossible positions. 

Duke the Weimeraner

meet the flockers

Best known for: Her forceful snuggling and bush cat escapades. 

Lulu the cat

Best known for: Lapping (and spinning) with speed.

Whiskey the Bull Arab

Best known for: Being a protective patriarch.

Jackie Chan the rooster

Best known for: Making adorable chicks. 

Toffee the chicken

Best known for: Hosting dance parties (really).

The bees

Best known for: Looking like a real-life unicorn.

India the Crabbet Arabian

Best known for: Bucking and farting. Often at the same time.

Annie the Quarter Horse

Best known for: Her crazy carrot obsession. 

Nicky the Crabbet Arabian

Best known for: *Almost* being able to touch her eyes with her tongue … and stealing all of the mangoes from our trees. 

Fudge the cow

EMMA TROY
THE TRILOGY

Creative, captivating and storytelling 

My Design Style

I’ve swum inside creativity for as long as I can remember. Growing up in rural NSW, mum must’ve spent a small fortune getting all my crafty stuff posted to our tiny town of Walgett pre-internet. 

Giant boxes of fantasy novels. Beads to bake. Those at-home stained glass thingies. Sewing supplies. Tiny DIY books, edges trimmed with gold. Pens. Paints. Pencils. You name it, I tried it. Heck, I even gave quilling a crack. No edge of my creativity was left unexplored – a true life love story. Thank you, mum.

Endless yarns with hometown folks fostered my love for storytelling. Plus, Dad’s such a character and known for telling a great story. How much is true, I can’t say – but he sure captivates. Throughout my childhood, I listened to Dad’s tales echo across the land, awakening nostalgia and curiosity within me. Thank you, dad.

PART I

This creative tale

Now that I live on my own farm with my husband Caleb and baby Matilda, you’ll still find me sketching on the verandah, painting in my studio or chasing sunlight – reading the Chronicles of Narnia for the 237th time. 

As a lifelong artist, my creations told stories (and still do to this day). To me, these stories create feelings, craft deeply emotional experiences, and build connections. 

After school, I was accepted into Visual Communications at university. Plot twist: I was *also* accepted into business college to study Marketing & Media, and a silly little voice in my head told me it was the more responsible choice. So I packed my bags, laced up my boots and went to business college. 

After school, I was accepted into Visual Communications at university. Plot twist: I was *also* accepted into business college to study Marketing & Media, and a silly little voice in my head told me it was the more responsible choice. So I packed my bags, laced up my boots and went to business college. 

Sure, I was fascinated by the art of persuasion, influence and conversion. But I also craved a realm to run wild with my creativity… So, once I’d graduated – I went on to study Graphic Design.

PART I

continued... 

Sure, I was fascinated by the art of persuasion, influence and conversion. But I also craved a realm to run wild with my creativity… So, once I’d graduated – I went on to study Graphic Design.

unlock services

For me, it’s impossible to have a visual without a story. 

So, entrepreneurial explorer, what’s yours?

Is it an adventurous tale laced with heart, soul and dashes of daring? 
A legacy devoted to your creativity and craft? A fable filled with fun and puns? 

Marketing and Media

Fancy Scrolls

diploma in

Graphic Design

diploma in

Website Design

certificate in

Because your site should delight, charm and spark curiosity at every turn.

I went on to study web design and learned the darkest art of all: coding. Enter: 8 years building Wordpress websites. 

Buuut, over time I discovered Wordpress’ complex tech caged my creativity inside a boring ol’ box. Ah, rats! I felt defeated. 

“Maybe websites aren’t my marmalade.” Yes, me – a web designer – giving it up because Wordpress is too confusing for us mere mortals. 

As a last ditch attempt to salvage my web design services, I hired a developer. They’d tickle tech. I’d tackle design. It sparked my own quest to try and uncover new ways to make my websites better. That’s when I discovered conversion and UX! 

I became obsessed with understanding people:
• What makes them click?
• What type of buyer are they?
• What helps them make a decision?
• What makes them connect with the content?


PART II

The conversion quest

In a dramatic turn of events, one of my dear clients needed someone to conquer their Showit website. So, I pulled up my gumboots, told Duke to hold my calls and gave website design on Showit a go. 

Spoiler alert: all my dreams came true.
Showit has finally allowed me to combine: creativity, conversion and craftsmanship


PART III

A love affair

Past adventurers I’ve worked with

Today I’m here to breathe life into your brand and website.
So you feel confident turning up as 100% you. 

Over my 10+ years in the industry, I’ll be honest – I’ve felt pressure to dull my farm-girl-ness. To silence my adventure-loving heart. Even to shoo away fascinations with nature, magic and stories. I’ve dampened my words, wonder and weird. Now I’ve (finally) snuggled up with a cuppa in my one-of-a-kind corner of the internet. One that truly feels like me. To create a long-lasting memoir that stands the test of time. 

Epilogue

I’m here to shine a light on the treasure.

Welcome to your new quest on the high seas to business success.
Whether you feel your brand’s bland, website’s walked the plank 
or you’ve shipwrecked your DIY website design. 

Entrepreneurial Explorer! 

Choose your adventure

visit the shop

You’ve dared to venture into the DIY land! I like your style. Adventure arm-in-arm with your loyal guide (AKA me) and follow your hero path towards victory. Your brand’s new castle awaits. 

master it yourself

view the services

Conversion compass: check. Strategy bags packed: double check. A pro-designed brand and website that illustrates your story and illuminates your value? All that’s missing is you.

conquer it
together