I’ve swum inside creativity for as long as I can remember. Growing up in rural NSW, mum must’ve spent a small fortune getting all my crafty stuff posted to our tiny town of Walgett pre-internet. 

Giant boxes of fantasy novels. Beads to bake. Those at-home stained glass thingies. Sewing supplies. Tiny DIY books, edges trimmed with gold. Pens. Paints. Pencils. You name it, I tried it. Heck, I even gave quilling a crack. No edge of my creativity was left unexplored – a true life love story. Thank you, mum.

Endless yarns with hometown folks fostered my love for storytelling. Plus, Dad’s such a character and known for telling a great story. How much is true, I can’t say – but he sure captivates. Throughout my childhood, I listened to Dad’s tales echo across the land, awakening nostalgia and curiosity within me. Thank you, dad.

Now that I live on my own farm with my husband Caleb and baby Matilda, you’ll still find me sketching on the verandah, painting in my studio or chasing sunlight – reading the Chronicles of Narnia for the 237th time. 

As a lifelong artist, my creations told stories (and still do to this day). To me, these stories create feelings, craft deeply emotional experiences, and build connections. 

After school, I was accepted into Visual Communications at university. Plot twist: I was *also* accepted into business college to study Marketing & Media, and a silly little voice in my head told me it was the more responsible choice. So I packed my bags, laced up my boots and went to business college. 

After school, I was accepted into Visual Communications at university. Plot twist: I was *also* accepted into business college to study Marketing & Media, and a silly little voice in my head told me it was the more responsible choice. So I packed my bags, laced up my boots and went to business college. 

Sure, I was fascinated by the art of persuasion, influence and conversion. But I also craved a realm to run wild with my creativity… So, once I’d graduated – I went on to study Graphic Design.

Sure, I was fascinated by the art of persuasion, influence and conversion. But I also craved a realm to run wild with my creativity… So, once I’d graduated – I went on to study Graphic Design.

For me, it’s impossible to have a visual without a story. 

So, entrepreneurial explorer, what’s yours?

Is it an adventurous tale laced with heart, soul and dashes of daring? 
A legacy devoted to your creativity and craft? A fable filled with fun and puns? 

Fancy Scrolls

diploma in

diploma in

certificate in

I went on to study web design and learned the darkest art of all: coding. Enter: 8 years building Wordpress websites. 

Buuut, over time I discovered Wordpress’ complex tech caged my creativity inside a boring ol’ box. Ah, rats! I felt defeated. 

“Maybe websites aren’t my marmalade.” Yes, me – a web designer – giving it up because Wordpress is too confusing for us mere mortals. 

As a last ditch attempt to salvage my web design services, I hired a developer. They’d tickle tech. I’d tackle design. It sparked my own quest to try and uncover new ways to make my websites better. That’s when I discovered conversion and UX! 

I became obsessed with understanding people:
• What makes them click?
• What type of buyer are they?
• What helps them make a decision?
• What makes them connect with the content?

In a dramatic turn of events, one of my dear clients needed someone to conquer their Showit website. So, I pulled up my gumboots, told Duke to hold my calls and gave website design on Showit a go. 

Spoiler alert: all my dreams came true.
Showit has finally allowed me to combine: creativity, conversion and craftsmanship

Past adventurers I’ve worked with

Over my 10+ years in the industry, I’ll be honest – I’ve felt pressure to dull my farm-girl-ness. To silence my adventure-loving heart. Even to shoo away fascinations with nature, magic and stories. I’ve dampened my words, wonder and weird. Now I’ve (finally) snuggled up with a cuppa in my one-of-a-kind corner of the internet. One that truly feels like me. To create a long-lasting memoir that stands the test of time.