Two roads diverged in a secret wood...

Grab your compass and start your Emma Troy Design adventure.

Which one will you choose?


web design

Undecided? Head over to the portfolio to experience the journey of other adventurers

let's go!

Take me home

Which one will you choose?

Grab your compass and start
your Emma Troy Design adventure.

Two roads diverged in a secret wood...



Building your own success-provoking website doesn’t have to be an overwhelming odyssey crammed with panicked late nights, hordes of tech tantrums and *WTFamIdoing* migraines. 

I’ve made making your Showit site easy with customisable templates that allow you to harness my design, Showit’s tech and your genius to create a site that connects, converts and contributes to your success. 

 “Ooft yes, tell me more!”

Ready to make and master your high-converting Showit website?

Hey, daring DIYers and adventurous creatives …

Swoon. Harper is sophisticated, nostalgic and romantic – the perfect digital partner-in-dime for elegant artisans and makers ready to inspire irresistible impact and influence.  


explore the template

A breath of fresh air! Willow is free-spirited, inspirational, and a bit of a rule-breaker – the perfect template for adventurous entrepreneurs ready to do things differently. 


explore the template

Flaunt your fun, fierce and playful personality with miss Penelope: the colourful, captivating website made for creative dreamers ready for self-made success. 


explore the template

Stylish Showit templates as cute, clever and creative as you are

Meet your website success-makers

*Sobs into ice-cream*

Okay, so I know other website templates have a reputation for being ridiculous pains in the butt. 

But, mine aren’t. 

Pinky promise. 

“But, Emma, building your own website is hard!”

Unleash your creativity by following the (super easy) user guide and (stress-free) tutorials to replace your fonts, colours, images and copy. 


Stress-free set up? Coming your way, cutie! Just create a Showit account, log in and use your share key to install your template. Easy. 


Choose your Showit site template sidekick and checkout. Your user guide will be delivered directly to your inbox, complete with a (magical) share key. 


Just drag and drop. Click and create. Sip and shimmy.

Building your Showit site has never been easier. 

Step one: Pick your template.

Step two: Set it up.  

Step three: Customise and make it yours.  

Then … launch!

"I could build my dream website for a lot cheaper than a website redesign."

“The Penelope template I purchased from Emma was honestly a dream come true! As a small business owner I couldn’t afford a full website redesign, but when I saw the possibilities of Showit and her template - I realised there was a way I could build my dream website for a lot cheaper than a website redesign.

I would recommend Emma and her templates to everyone who is wanting to build a new website - and I’m so glad she introduced me to Showit! Thank you Emma”

chelsea berman


"Thank you thank you for creating this template"

“Emma, thank you thank you for creating this template - it honestly saved my life! It actually brought the vision that I’ve had for my business and my branding to a whole new level that I could have never achieved without your awesome template”

Katee blizzard


"Only fraction of the price AND super easy to implement"

I purchased a sales page template form Emma and not only is my sales page 10000% better looking than I could’ve imagined, but it was only fraction of the price AND super easy to implement and tweak myself to make it the *perfect* fit for me and my brand.

If Emma’s superstar schedule can’t fit you in for a done-for-you design, I **HIGHLY** recommend checking out this template. I can’t even stop looking at my own sales page (that’s how hot it is!!)

mackenzie fleming


"Showit is super easy"

“I’m absolutely loving the template, it’s honestly perfect for my biz! And Showit is super easy. Your video tutorials have been very helpful and you have everything clearly labelled which makes DIYing easy. Oh, and your design combines images, video and great animations which are all on point!"

jess harbison


These daring DIYers are saying:

explore harper

explore willow

explore penelope

So, wild wanderer, are you ready to master your high-converting Showit website? 

penelope sales page

willow sales page

Long-form sales page templates perfect for selling your course, membership or digital product.

Designed in my high-converting formula, these template add-on options are perfect if you're looking to add to your existing Showit website.

Available as an a-la-carte option for $275 or available for just $119 at checkout when you purchase it with a main template.

Savvy Sales Pages

Hold up! Not looking for the whole kitten and poodle? Introducing the... 

explore penelope

explore harper

explore penelope

Grab your ice-cream and check out these template transformations.#flex

Wait, wanna see what Showit is capable of?

Feeling unsure? Come on a mini adventure with Showit and me!

ok i'm in. lET'S GO!

The VIP Demo Guide

Perfect for nervous adventurers not sure if they're ready to say sayonara to Squarespace or wave goodbye to Wix.