Curious how a professional brand designer consistently takes her brands from blank page to memorably magical?

In this visual article, I’ll walk you through the exact experience my brand clients enjoy in my digital brand studio.

Ready? Let’s collect our brand travellers.

THE CLIENT

(This could be you!) A female creator, maker and entrepreneurial explorer ready to stand out, be seen and convert dream customers into real customers.

THE DESIGNER

(This is me, Emma Troy ) Your branding bestie here to channel your heart and soul into a meaningful brand that captures your dream customers’ heart and soul.

You’ll know you’re an Emma Troy Design kind of brand client if

• You love my signature blend of visual creativity and elegant beauty.
• You crave originality and want a brand with heart that reflects the true you.
• You want a one-of-a-kind brand that will connect with your dream customers.
• You believe the journey should be just as fun as the destination and want a brand designer that makes you feel like a total VIP.

Truly brilliant branding is a collaboration between client and designer to co-create something that is meaningful, memorable and captivating.

Brand sidekicks established; the adventure begins!

Week 1

Duration: 1 hour

The adventure: Brand discovery

I’ll get to know you, your business, target market, goals and story through a combination of chats (either on phone, Skype or email), questionnaires and briefs. This is our foundational work and it’s super important as it helps me understand the heart, soul and essence of your biz.

Week 2

Duration: 5 to 6 hours

The adventure: Brand research and development

I’ll take everything I learned in week one and use it to guide and inform my comprehensive and in-depth brand research.

By the end of the week, you’ll have:

• 2 x brand mood boards that encapsulate your vision and my recommendations.
• Your brand muse breakdown (with your brand traits and brand style)
• Colour palette and font pairing suggestions.

Week 3

Duration: 15 to 20 hours

The adventure: Logo design

Once you’ve provided feedback on your brand recommendations, I’ll crack my creative knuckles and start the logo design journey. An important part of my process is to consider a unique approach to represent key elements of your brand in visual form. I’ll think about hand-drawn shapes, letters, monograms and illustrations to find the right balance for your brand.

An Emma Troy logo is first crafted by hand before being scanned and digitally edited.

By the end of the week, I’ll have:

• Designed one to two logo concepts with multiple logo and submark variations for each.
• Applied your colour palette and font pairings to each logo concept.
• Created a visual mockup so you can see your logo in the real world.
• Bundled everything into a pretty PDF package so you can see your visual brand story in action.

Week 4

The adventure: Feedback

You’ll adventure alone and review your design, providing feedback and guidance on your final design.

Week 4-5

Duration: 5 to 10 hours

The adventure: Brand revisions

With your feedback tucked under my arm, I’ll head back into the design studio to carefully and lovingly make any necessary changes.

Week 5

Duration: 3 to 5 hours

The adventure: Final brand files

Once you’ve approved your final logo design, I’ll create multiple files of each chosen concept in a range of colours and file formats. Then, I’ll create a style guide (depending on the package you’ve selected) and upload everything to Dropbox ready for you to use and love.

Week 5-6

Duration: 3 to 5 hours

The adventure: Brand collateral

With your logo and visual brand crafted and ready to make your dream customers swoon, I’ll get to work designing your additional marketing items. Depending on your package, you might get business cards, an ebook, stickers, social media templates, postcards and more!

Your brand collateral will undergo the same rigorous design process, with each element:

• Artfully created to complement your visual brand.
• Presented to you via email for your review and feedback.
• Including one round of revisions and changes.
• Being uploaded to Dropbox for you to use.

Week 6

The adventure: Celebration

Yay – your new Emma Troy brand is ready to launch! Let’s pop the bubbly and cheers to your success.

Brand adventure snapshot

Total time investment from your brand designer: Avg. Six weeks (47 hours)

Total love investment from your brand designer: A chunk of my heart

Brand design skills required:

• Love and mastery of hand-lettering
• Creative illustration artistry
• Graphic design genius
• Professional font and colour matchmaker
• Consumer psychology and brand psychology intelligence
• Brand anthropologist
• Attention to detail
• Unwavering patience, dedication and devotion to your project
• Caffeine addiction optional

How your brand designer has prepared for your adventure:

• Studied professional graphic design, illustration, brand design and marketing.
• Spent over 10 years carefully mastering my craft.
• Invested tens of thousands of hours (and thousands upon thousands of dollars) refining my process, art and design style. 
• Carefully cultivated a solid creativity-fuelling tea dependency.

… All so that your beautiful new brand can be crafted and delivered to you in just six weeks.

Ready to go on your brand journey?Download the Adventure Menu here and learn more about my prices and brand packages.