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I’m a brand stylist, web designer, artist and visual storyteller but most importantly, I’m your resident guide on the journey to cultivating a meaningful, lasting and powerful connection with your tribe.
From my farm in mid-north Queensland, I help creative businesses just like yours build brands, websites and visuals that illustrate their story and illuminate their value.
Introducing the stylish Showit templates that have been created to connect, captivate and convert.
Get ready to make and master your own high-converting Showit website!
March 3, 2020
Nerves are high. First impressions are vital. And you’re being asked to show up as your best self … or else.
Or else what? Well, lacklustre conversions for one.
A short detour for education purposes …
By ‘conversions’, I mean rather than having a visitor that clicks through to your other pages and explores your offerings, they head straight for the ‘back to Google’ button or the ‘get me outta here’ button.
That’s a conversion fail.
I wouldn’t recommend expecting your home page to convert strangers into buyers.
That’s a tall order considering they’ve just met you. And if you’re a service-based biz asking for the sale on your home page … unless you’re a sweet-talking conversion mastermind, you run the risk of coming across like that needy guy that drops down on one knee after the first date.
Instead, think of your home page as a lead generator. Its job is to turn stone-cold strangers into interested leads willing to explore what you’re offering.
Tangent over … returning to regular programming.
Okay, so your interviewers – whoops, I mean, visitors – have questions. Important, make-or-break questions that will determine your collective future.
What are they? And how you can you successfully answer them?
Or have they taken a wrong turn and landed somewhere they shouldn’t have?
It happens sometimes. We’ve all done it.
So your primary job is to reassure your target audience that, yep, they’re definitely in the right place. Heck, they’re in the PERFECT place!
A good website answers these questions with a solid and persuasive value proposition.
With a focus on short, sweet and strategic, a value proposition hones in on the emotional needs of your audience to serve up copy that appeals and connects with them.
For example, my value proposition at the moment is:
I write words that woo and copy that converts.
In addition to being a pro-level hot chocolate drinker, I specialise in extracting your one-of-a-kind brilliance and weaving it into sweetly strategic wordy arrows laced with persuasive power and shot ever so lovingly straight into your target market’s heart.
Balancing consumer psychology and neuromarketing strategy with creative copywriting and storytelling techniques, I help businesses tell their story and explain their offerings with irresistible originality.
These are the first words that somebody that visits my site sees. They, very deliberately, tell my visitors who I am, what I do, how I can help and why me.
Your value proposition can be longer or shorter than this (I’d probably recommend shorter, to be honest), but so long as it answers those four questions, you’re getting two thumbs-up from me.
And, likely, two thumbs-up from your target market.
Phwoar, you’re gooooood.
Visit my blog at Wild Spirit Co here for more web copy wisdom….
…..Or learn the secrets to mastering an influential and impactful homepage for your website with Emma’s FREE blueprint!
Easy: You start here.
Introducing the completely customisable website collection. Stylish Showit templates that have been created to connect, captivate and convert.
Doesn’t have a big budget for a custom site created by a pro …
But still wants a site that looks great and contributes to your success?
Your website should be more than a boring digital business card. It should be as cute, clever and creative as you!
But where do you start when you’re a creative business that:
I’m Emma. I’m a brand stylist, illustrator and web designer devoted to helping connect and inspire with intentional visual storytelling that shares your message and vision with captivating charm.