Which one will you choose?

Grab your compass and start
your Emma Troy Design adventure.

Two roads diverged in a secret wood...

LOGO DESIGN

WEB DESIGN

(Sssh; Don’t tell, but she’s my fave to travel with!)

I’ll be walking you through exactly what it means to have Luna as your brand muse and how you can channel this information into a compelling brand and style for your business. 

Grab a cuppa, get comfy and let’s dive in! 





The earthy trailblazer

Luna

I’m so excited you’re here because it means your brand muse is …

When she’s not off exploring and adventuring, you can find her grounding herself in the beauty of her local forest as she plans exactly how she’s going to change the world by guiding her tribe with love, knowledge and care. 

Luna believes in taking care of others and that when it comes to creativity, nature is always the best muse.  



An energiser bunny inspired by nature and empowered by integrity, Luna has strong roots grounded in a deep passion, loyalty and respect for her craft. 

Luna has an aloe vera plant in her bathroom, organic sea salt in her kitchen and a half-unpacked suitcase in her bedroom. She walks her own path and travels solo, creating a living legacy.



guiding her to change the world positively.

using ambition as her compass,

She’s got a passport in her pocket,

of letting her soul be bared and her spirit be free.

She finds and loses herself in the adventure,

download mood boards

Shades of nature (burnt orange and sea foam blue)
Natural textures (timbers and worn surfaces)
A warm rustic style
Raw emotion
Boho and inviting copy
Organic illustrations
Thought-provoking photography 








The Luna brand is inspired by:



Brand style

Warm
Wise, with a sense of heritage
Rebellious
Compassionate
Loyal
Ambitious
Nostalgic
Free-spirited
Passionate







With Luna as your style muse, it is likely you will be:



Brand traits

Meet the pro website sidekick perfect for the Luna brand muse

say hi to Willow

Website Style

A fully customisable Showit website template designed for free-spirited, passionate and rebellious brands.

say hi to audrey

say hi to billie

• Photographers
• Coaches and consultants
• Wedding Planners
• Natural makers (like soap, clothes, skincare, recycled jewellery and food)









• Organic and earthy brands
• Health and wellness advocates/bloggers
• Artists
• Makers with heritage skills (leather work, blacksmiths, timber furniture, pottery)










You might also see glimpses of Luna’s passion and energy in the branding of:






What does a Luna brand look like? Well, you, for starters! 


Luna in the real world

• Ensuring you’re surrounded by a solid team that can bring your vision to life.

• Learning to channel your emotion into your work and then release it, allowing its power and passion to ferment while you embrace calm tranquillity. 

• Keeping an open mind (and heart) when it comes to the ‘how’ of your dream chasing. You can’t plan everything and, like a bass in a natural river, sometimes it’s best to just go with the flow. 




You can counteract this by:

Luna is a free-spirited maker with success on her mind. She’s ambitious and grounded which makes her a force to be reckoned with when it comes to achieving her dreams.  

With Luna’s brand style running through your businesses’ blood, it’s likely that you too will be a strong visionary and campaigner overflowing with drive and passion.  

But in this quest to provoke change, your solo style and determination can morph into rebellious stubbornness. 

And although your passion fuels your success, your earthy nature means that you have the potential to hold onto emotion and become negatively affected by life events. 



Brand challenges and opportunities

Where to from here? You can use your quiz results as an inspirational tool for curating your own unique brand style.

Take what works, leave what doesn’t and remember to imbue it with lots of ‘you’!

Want to check out all the brand muse styles? Click here to compare.

“Wait, Emma, I want to hire you!”

Oof, I’m touched! I accept a limited number of branding clients per month and would love your name to be on my reservation list!

To learn more about my packages, pricing and process visit the services page.

Otherwise if you’re still feeling out this whole ‘brand storyteller’ thing, feel free to skip on over to my instagram and get to know me better!

Thanks again for spending some time with me!




I’m Emma. I’m your brand storyteller devoted to translating your one-of-a-kind heart, soul and business into visuals that connect and captivate.

Hey! Thanks so much for spending some time with my Brand Muse guide.