Two roads diverged in a secret wood...

Grab your compass and start your Emma Troy Design adventure.

Which one will you choose?


web design

Undecided? Head over to the portfolio to experience the journey of other adventurers

let's go!

Take me home

Which one will you choose?

Grab your compass and start
your Emma Troy Design adventure.

Two roads diverged in a secret wood...



The colourful, captivating website made for creative dreamers ready for self-made success. 

The Penelope template is perfect for creatives, coaches, course creators, copywriters, podcasters and bold business owners.

Flaunt your fun, fierce and playful personality with miss Penelope

PLUS, you'll score my Showit Design Partner coupon code to save 10% off your first yearly subscription with Showit #winning

Designed in my proven high-conversion website formula.

Space for plenty of copy and content with interchangeable sections and designs.

Copywriting prompts to help you write your own powerful headlines and content.

User guide with custom video tutorials so you can easily edit every page!

A VIP discount for the long-form sales page when you purchase it with the main template

Bonus features

Available add-on

You'll be prompted to add the sales page after you checkout

Website pages

When you pick Penelope, you’ll happily skip into the sunset with....

A long-form sales page perfect for selling your course, membership or digital product.

Designed in my high-converting formula, this template add-on has space for plenty of copy and content with interchangeable sections and design - space for over 2000 words to be exact!

It includes copywriting prompts to help you write your own powerful headlines and content and comes with a user guide and custom video tutorial so you can easily edit the page.

Only $275 $119 and available after you checkout.

Penelope Sales Page

Don't miss Penny's secret sidekick!

Please refer to the Terms of Sale prior to purchase here

APPROX $385 usd



two payments of


APPROX $695 usd



one payment of

Best Value

Choose a payment option that best suits you and receive your template immediately!

the penelope showcase

With Penelope as your pro website sidekick you'll turn heads on the interwebs.

Unleash your creativity by following the (super easy) user guide and (stress-free) tutorials to replace your fonts, colours, images and copy. 


Stress-free set up? Coming your way, cutie! Just create a Showit account, log in and use your share key to install your template. Easy. 


Choose your Showit site template sidekick and checkout. Your user guide will be delivered directly to your inbox, complete with a (magical) share key. 


Just drag and drop. Click and create. Sip and shimmy.

Building your Showit site has never been easier. 

Step one: Pick your template.

Step two: Set it up.  

Step three: Customise and make it yours.  

Then … launch!

"I could build my dream website for a lot cheaper than a website redesign."

“The Penelope template I purchased from Emma was honestly a dream come true! As a small business owner I couldn’t afford a full website redesign, but when I saw the possibilities of Showit and her template - I realised there was a way I could build my dream website for a lot cheaper than a website redesign.

I would recommend Emma and her templates to everyone who is wanting to build a new website - and I’m so glad she introduced me to Showit! Thank you Emma”

chelsea berman


"Thank you thank you for creating this template"

“Emma, thank you thank you for creating this template - it honestly saved my life! It actually brought the vision that I’ve had for my business and my branding to a whole new level that I could have never achieved without your awesome template”

Katee blizzard


"Only fraction of the price AND super easy to implement"

I purchased a sales page template form Emma and not only is my sales page 10000% better looking than I could’ve imagined, but it was only fraction of the price AND super easy to implement and tweak myself to make it the *perfect* fit for me and my brand.

If Emma’s superstar schedule can’t fit you in for a done-for-you design, I **HIGHLY** recommend checking out this template. I can’t even stop looking at my own sales page (that’s how hot it is!!)

mackenzie fleming


"Showit is super easy"

“I’m absolutely loving the template, it’s honestly perfect for my biz! And Showit is super easy. Your video tutorials have been very helpful and you have everything clearly labelled which makes DIYing easy. Oh, and your design combines images, video and great animations which are all on point!"

jess harbison


These daring DIYers are saying:

Are you ready to sail the high seas of success with a website that elevates your impact and positions you as an undeniable hero(ine) of your industry? 

Frequently asked questions

Want a little more info?

If my schedule permits I can happily help you customise your template. Customisations will be charged at my standard hourly rate and start from $2800 AUD.


Please note that Showit is not an e-commerce website builder and the templates are not suitable for online stores. You can however sell digital products or courses via Showit by using third-party software such as Shopify Lite or Thrivecart (my fave!). You can also link your 'buy now' buttons to your course software checkout pages.


Due to the digital nature of the product, there are no refunds available. Please be sure you are 100% happy with the template prior to purchasing. If you want to test a demo page from the templates out first, or see if Showit is the right fit then download my VIP Demo Guide here

do you offer refunds if i don't like the template?

Your template purchase comes with a handy user guide which includes links to Showit help docs as well as over 10 instructional videos on how to edit each page within the template. Showit also has a full resource centre, help desk and email support. Showit is one of the easiest DIY website platforms available.

how do i learn to use showit, is it easy?

Short answer yes! Showit is besties with Wordpress which means a Wordpress blog will transfer no dramas. Showit can also migrate blogs from Squarespace and Wix. Please visit Showit to learn more about blog transfer and limitations.

I have an existing website with a blog, will it transfer?

If there are any issues with your template you can email For help with customisation, launching and general troubleshooting you can reach out to Showit via their chat service within your account or send them an email here. You can also ask questions in the Showit Users Facebook group here.

Do i get support with my template purchase?

The templates have been built for the Showit website platform. If you sign up to a blogging subscription your site will integrate with Wordpress. Learn more about Showit here

what website platform is the template created for?

Showit is my recommended website builder for service based businesses. It's easy to use, requires no coding and it truly drag and drop. Read more about why I love Showit here

why do you recommend the showit platform?

Showit has 3 subscription tiers to choose from. Discover more about Showit pricing here

how much does showit cost per month?

The templates have been designed with strategy and proven conversion methods in mind, the same that I use for my 1:1 website design clients. They include copywriter prompts to help you write powerful headlines and copy to ensure your site is structured to promote clicking and conversion.

how are your templates conversion optimised.

You sure can! And Showit makes this process SO easy. You can change the colours and upload your own fonts or choose from Google's free font selection. You can literally change EVERYTHING!

can i upload my own fonts, colours and images?

Yes, all templates have been created specifically for the Showit website platform.

is the template for Showit only?

Hey wild wanderer, Penelope not your style? Sashay over to check out Willow or Harper.