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I’m a brand stylist, web designer, artist and visual storyteller but most importantly, I’m your resident guide on the journey to cultivating a meaningful, lasting and powerful connection with your tribe.
From my farm in mid-north Queensland, I help creative businesses just like yours build brands, websites and visuals that illustrate their story and illuminate their value.
February 12, 2019
Maybe you’ve had a lingering feeling of wrongness following you and your brand around. Or maybe you didn’t intend to fall out of love with your brand … but, somehow, without meaning to, the two of you just grew apart.
Like relationships – and that packet of peanut m&ms you’ve been hoarding in your pantry for a rainy day (No? Just me) – not all brands are built for the long-haul.
Here’s how to tell if yours is.
Be honest: Do you feel a tingle of pride, joy and excitement when you look at, or think about, your brand?
If it’s a “no”, do you know what pint-sized (and wholly adorable) Marie Kondo would say right now?
“If your brand isn’t bringing you joy, it’s time to thank it for its service and then, with love, let it go.”
How. Beautiful. Is. That.
(Can you tell I’ve been binge-watching “Tidying Up with Marie Kondo” lately on Netflix?)
With the passing of every day, both you and your business change. It’s natural. Organic. Wonderful. And as part of this process, you learn what works for both of you … and what doesn’t.
Which means when you first created your brand, it might have fit you like a silk glove. But as you, your needs, likes, desires and goals changed, your brand didn’t change with you.
Today, if it doesn’t feel like you and doesn’t reflect your values, style, philosophy and goals, then it might be time to break up.
First and foremost, the purpose of your brand is to connect you with your dream customers. It should be designed to instantly appeal to them and make them stop what they’re doing and fall head over heels in love. Or, at least, give your biz a second glance.
But if those dream clients are different to the ones you first had in mind when you created your brand, or if you’ve received feedback that your dream clients are decidedly “meh” about your branding, then all signs point to banishing the branding, babe.
Feel like a penguin at a black and white ball? I feel you, girl!
But if you’re struggling to get your business seen and adored, there’s a possibility it might be because your branding is, gulp, boring. Or dull. Or outdated.
(Don’t shoot the messenger!)
When your business and branding are aligned like a perfect lunar eclipse, magic truly does happen. You can feel it. It becomes easier than ever to attract your ideal customers and convert them.
Speaking of which …
If you’re finding it harder than ever to convert browsers into buyers, it could be because your brand doesn’t appeal to them.
Your brand has a job: Give your customers a compelling reason to choose you.
Sure, your marketing, website design and copywriting will all impact this end goal too.
But your brand is woven through all of your customer touchpoints. If it’s not doing its job, it’ll bring your other customer interactions down with it.
Sign six is especially relevant if you’ve nodded along with the previous five signs.
I like to suggest reviewing your brand every few years to make sure it’s still aligned with your goals, personality and customers. As I mentioned earlier, we change. Our businesses change. And our branding should change with it.
I’m Emma. I’m a brand stylist, illustrator and web designer devoted to helping connect and inspire with intentional visual storytelling that shares your message and vision with captivating charm.