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I’m a brand stylist, web designer, artist and visual storyteller but most importantly, I’m your resident guide on the journey to cultivating a meaningful, lasting and powerful connection with your tribe.
From my farm in mid-north Queensland, I help creative businesses just like yours build brands, websites and visuals that illustrate their story and illuminate their value.
Introducing the stylish Showit templates that have been created to connect, captivate and convert.
Get ready to make and master your own high-converting Showit website!
April 6, 2020
I’ll admit it hasn’t always been this way.
A year ago, I was embroiled in a tumultuous love triangle with Squarespace and WordPress. And while I wasn’t particularly attached to either platform, my clients were 50/50 split between the two of them.
Then came Cass.
Cassandra Lane is the creative copywriter behind Wild Spirit Co. She writes words that woo and copy that converts for adventurous businesses ready for wild success.
But, last year, her Wordpress-designed website just wasn’t cutting the mustard.
(Side note: That’s a really weird phrase, right? Hold on. Let me just Google why we’re cutting mustard … Ah, yes, as I expected, nobody knows.)
Cass stumbled upon Showit, fell head over heels in love, and promised me good karma, kudos and unlimited supplies of chocolate if she could hire me to design her new website using Showit.
I let her keep the karma, kudos and chocolate, ‘cause I really didn’t need much convincing. Showit had been on my radar for a while, and for good reason.
I’m not just a Showit supporter, I am actually president of the company.
(Okay, I’m not. I’m really not. Don’t @ me, Showit. I’m just meme’ing and keeping current with my Tik Tok references. Don’t believe a word of it though, I’m very old and very confused about how one actually makes a tik tok.)
Curious what convinced me Showit was my dream web design platform (and why I think the ‘popular’ platforms can’t compete)?
Grab a cuppa and let’s have a chat.
In the website platform world, Showit isn’t just the new guy, she’s the underdog.
And while the ‘popular’ platforms are investing in #allthemarketing to prove their awesomeness, Showit is quietly building a solid reputation as the effortless drag-and-drop web builder that clever creatives, artists, change-makers and style-conscious businesses turn to.
Now, I know you’re short on time, so I’m going to limit my Showit love letter to precise points.
(But, just know, I’d write lengthy romantic sagas on Showit if you let me.)
It includes maintenance, security and 24/7 access to their help desk (love you, Ben.) There are no clunky updates to maintain or complex software to stress over. Ever.
Showit doesn’t believe in faceless bots or reluctant, unwilling-to-actually-help help desk staff. (YES, I’VE TRIED RESTARTING, THANK YOU.) Instead, every interaction I’ve had with the humans behind Showit has been mind-blowingly awesome. They are real people that are really determined to make sure you enjoy Showit and get the most out of their platform. And there’s a reason Ben got a shout-out – no matter what weird questions or challenges I threw his way, he responded promptly, efficiently, thoughtfully and with gifs. GIFS. He speaks my language, guys.
No, I don’t mean easy for a professional website designer to use. I mean easy for anyone to use. It’s literally a drag and drop design. Click and create. Sip and shimmy. The backend doesn’t feel like a complicated maze to navigate (cough *looking at you, WordPress* cough) and I’m betting you’ll easily get the hang of things within a few hours rather than a few years.
Possibly in real life, but mostly when it comes to your blog. And while your blog ‘look’ is designed in Showit – yay! –, you’ll create posts and do all of your blogging in WordPress (if you have the Showit + blog plan). Which means you get the power of WordPress paired with the creative freedom of Showit.
You don’t have to ditch your high-ranking dreams if you switch to Showit. They’re SEO-aware and have made sure that you can optimise your SEO through image text, page titles and meta descriptions.
Want your social buttons to change images when somebody hovers over them? Or long for a little ‘magic’ on your hero banner? With Showit, it’s easy. (I know, because we did it on Cass’s site!) The design of your site is unlimited and while there are free templates to choose from, you can create purely from the power of your imagination.
Most platforms are responsive, which means they automatically generate a mobile design (that can’t be edited). But with Showit, you can completely customise your mobile site – which is VITAL for a killer mobile experience (and super important since a lot of your peeps will be browsing your site on mobile devices.)
I could keep going. I really could. But I’ll stop there.
You’ve seen the ads. We’ve all seen the ads (many, many, many times).
But I feel like Wix’s marketing budget might have been better spent on sending their customers free popcorn, cause waiting for stuff to load is like watching Ambiance.
(I googled ‘longest movie ever made’ and apparently that’s it. It’s 720 hours – 30 days – long. Yikes.)
Like Showit, Wix is an all-in-one drag and drop website builder. And with 110 million websites using Wix, it’s gotta be doing something right. Heck, it claims to do everything right (and everything all at once … me thinks it’s trying a little too hard?)
But, for me, it’s just not THE perfect solution. Here’s why.
With a wide range of plans, you almost need a PhD in web design to figure out what you get (and whether it’s important). And while the plans on the lower end look great, they have significant limitations on bandwidth and storage (which can trip up businesses that, quite reasonably, haven’t written a thesis on website platforms.)
Building a website takes a strong creative vision and if you’re DIYing your site it’s going to take some testing and editing to find your groove. Once you pick a template in Wix you can’t transfer content from one design to another. Rude.
If you plan on having more than 20 pages on your site (and keep in mind that each blog post is considered a ‘page’), you might struggle with Wix. The limitations on storage and bandwidth can be frustrating and finicky to deal with.
Okay, tea break. Stretch your legs. Give your butt a wiggle.
Now let’s tackle Squarespace. I know, I know, Squarespace sites are gorgeous. Their minimalism-inspired style is very in right now.
But want to know Squarespace’s dirty little secret?
Actually … want to know three of them?
Designing a Squarespace site design is NOT as simple as their marketing would have you believe. The backend is clunky and confusing, especially for the DIYers. Which means those gorgeous designs that convinced you to use Squarespace in the first place are actually really, really hard to achieve (especially on your own!)
They’re created externally, using professional design software (which is not only expensive, but also has a STEEP learning curve, taking months if not years to master). In my opinion, that’s why template creators sell Squarespace kits too.
Squarespace doesn’t have an autosave feature for pages and posts. So if a webby ‘whoops’ happens, you’ll be left sans work. Cue horror scream.
WordPress is massive. I could write multiple blog posts just on the Showit vs. WordPress debate. But since Showit supports and utilises WordPress blogs anyway, I’ve decided to keep the industry heavyweight out of this conversation (for now … if you do want a blog post on why Showit is better than WordPress, drop a comment and let me know!)
If you’re a,
… Then nothing beats Showit.
Easy: You start here.
Introducing the completely customisable website collection. Stylish Showit templates that have been created to connect, captivate and convert.
Doesn’t have a big budget for a custom site created by a pro …
But still wants a site that looks great and contributes to your success?
Your website should be more than a boring digital business card. It should be as cute, clever and creative as you!
But where do you start when you’re a creative business that:
I’m Emma. I’m a brand stylist, illustrator and web designer devoted to helping connect and inspire with intentional visual storytelling that shares your message and vision with captivating charm.